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Image licenses

Alamy has the right license for you whether you’re pulling together a presentation, publishing a book or producing a fully-fledged marketing campaign. Here we explain the different types of licenses so you can choose the right one for your project, whether you need photos, videos, vectors or illustrations from Alamy.

Compare all Team licenses
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Individual license

The individual license is designed for people working on their own to use in a wide variety of digital and print projects. But you can’t pass or transfer an image/license to another user and/or company.

Who is this license for?
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    For one user only

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    Unlimited web usage across websites and social media platforms including short-form video on video-sharing sites

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    Digital publishing and digital marketing

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    Self-published books up to 5,000 prints

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    Print runs up to 5,000 (print marketing and print publishing)

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Team licenses

For teams and larger company use, these licenses offer flexibility allowing teams to share the images, vectors or videos while working together on a project.

Who are these licenses for?
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    Multiple users to collaborate on a single project

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    Editorial, commercial and royalty-free options available

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    Enhanced options that offer different types of usage from museum displays to press releases, merchandise to digital advertising

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    Editorial and commercial film, TV, video and games options available

Compare Team Licenses

Team Editorial licenses

For editorial and documentary use, including visual references to support articles, stories, critiques, educational texts, and displays (such as museum exhibits), for shared projects.

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Team Editorial Standard

What’s included
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    Editorial website

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    Magazine article

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    Newspaper article

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    Single project use

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Team Editorial Enhanced

What’s included
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    Museum, attractions, and non-commercial display

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    Press release and press pack

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    Use within a TV documentary and news programme (excludes title sequence)

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    Inside use in book publishing and educational/academic print and digital products

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    Single project use

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Team Editorial Super-Enhanced

What’s included
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    Title sequence for TV documentary

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    Single project use

Team Commercial licenses

Commercial use, including advertising, marketing, promotion, packaging, advertorials, consumer products, merchandising, entertainment shows, and movies, for multiple users.

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Team Commercial Standard

What’s included
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    Commercial website and social media

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    Internal business use

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    Pitch presentations

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    Single project use

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Team Commercial Enhanced

What’s included
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    Gifts, merchandise, board games and packaging

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    Online advertising

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    Use within a TV entertainment programme and video game

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    Marketing direct mail, brochures and reports, advertorial

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    Wall décor and display: corporate, retail, home, trade show, point of sale

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    Book or magazine cover

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    Single project use

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Team Commercial Super-Enhanced

What’s included
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    Title sequence for film or entertainment TV, or video game

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    Use within feature film/movie

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    Use within TV ident, trailer or key art

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    Single project use

Team Royalty Free license

The Royalty Free (RF) image license allows for multiple re-use across all platforms including websites and social media, and all-media including print. 

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Team Royalty Free

What’s included
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    Use across all platforms all-media worldwide

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    Multiple re-use

Need some help?

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I can’t find the right license for my project
Email us: customersupport@alamy.com or call us on: 01235 844600 Monday to Friday 08:30 - 23:00 GMT/BST
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I need a quote for a large volume of images/videos

Contact our Enterprise Sales team

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I’m looking for information on Alamy’s video licenses

Go to the Video Licenses page

Frequently asked questions

How do I purchase an image pack?

  1. Find the image you would like to purchase from our selection.

  2. Once you've found the desired image, navigate to the license panel showing you the license purchase options.

  3. In the panel, you'll have the option to purchase the image license as a single, or as a discounted pack option for your preferred license. Please note that not all teams licenses have a pack option available.

  4. From here, you can choose the pack option that best suits your needs. Click on the button 'Buy and Download now' to proceed to checkout with your pack of choice.

  5. Follow the prompts to complete the purchase process, including providing payment information and confirming your order.

  6. Once purchased, you can download your chosen image and the remaining downloads will be on your account ready to use.

Tip. You can also click "add to cart", that will add the pack and image to your cart, allowing you to carry on browsing and adding more assets

What’s the difference between an Individual and Team?

An Individual license is for a single user, allowing them to use images in various projects but not share or transfer the license. A Team license provides more flexibility for multiple users, enabling them to share images and assets while collaborating on a project.

I’m an individual user, and I can’t find the license I need. What should I do?

If you’re an individual but your usage exceeds the limitations of an individual license (such as print runs or publishing over 5,000 copies), you’ll need to opt for a team license that meets your usage requirements, even if you're acting as a single user.

Are there any restrictions on how I can use the images and videos I license from Alamy?

Yes, there are usage restrictions outlined in the license terms. It's crucial to review these restrictions, as they specify what you can and cannot do with the content you license. This ensures you have a clear understanding of how to use our imagery within the bounds of your chosen license.

There are also restrictions on images that are available for Editorial use only. Editorial content shouldn’t be used for commercial use such as advertising or promotional campaigns, commercial projects, office wall decorations or product packaging. This list is not exhaustive. See our explanation about editorial and commercial use here.

Editorial content has no model or property releases on file, so to use it for commercial purposes, you’ll need additional clearances from either the people or the owners of the property featured in the visuals. See our explanation on release here.

How do I purchase advertising?

If you are working for a company the Team Commercial Enhanced license is available for online advertising, for example advertising placements on a website. If you are acting as an individual user and are pushing or promoting a social media post, this is covered under our Individual License - digital marketing.

For all other advertising licences, please contact us for a quote customersupport@alamy.com

How do I license a video?

We have over 20 million videos in our stock video library. For more information on licensing from our video collection, please visit our Video License Information Page.

Are there any limitations to my usage?

Yes, there are certain limitations outlined above in the license comparison section mentioned above (compare team licenses). For example, under an Individual License, you can use the content in self-published books with a print run of up to 5,000 copies. If you plan to exceed this number, you will need to upgrade to the Team Editorial Enhanced License.

If you have any questions or need further clarification, please don't hesitate to contact our customer support team.