--FILE--A piano of Steinway & Sons, the US-German high-end piano maker, is displayed at the Wuhan Qintai Piano Museum in Wuhan city, central China's H
Image details
Contributor:
Imaginechina Limited / Alamy Stock PhotoImage ID:
W5W4CDFile size:
51.3 MB (2.6 MB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
5184 x 3456 px | 43.9 x 29.3 cm | 17.3 x 11.5 inches | 300dpiDate taken:
17 June 2017Photographer:
ImaginechinaMore information:
--FILE--A piano of Steinway & Sons, the US-German high-end piano maker, is displayed at the Wuhan Qintai Piano Museum in Wuhan city, central China's Hubei province, 17 June 2017. Steinway & Sons, the US-German high-end piano maker, says it has seen sustained double-digit growth in China in recent years, driven by a flux of aspirational, music-loving households. The firm, whose pianos can easily sell for up to 1 million yuan ($145, 000) each, is recognized as one of the most established boutique piano brands in the world, and is known among the Chinese as famed musician Lang Lang's favorite instrument to play on. "Our clients in China consist of two different types, the institutional ones and individual clients, " said Wei Wei, president of Steinway & Sons Asia and Pacific, explaining that institutions tend to be companies, shopping malls or schools, while individual clients are mainly wealthy households who love music or have a child learning the piano. "Over a decade ago, about 80 percent to 90 percent of our clients were institutional, but in recent years, the number of individual clients has been growing, " Wei said. "Now the ratio is about half and half." "We can't tell you exactly how many pianos we sell every year to the individual clients, but the growth rate of pianos sold to Chinese households has remained in double digits in recent years, " she said. The firm has entered a period of more aggressive expansion. Last year, Steinway launched its first flagship store in Beijing, following it up with a new headquarters for the Asia-Pacific region in Shanghai early this year.