June 23, 2014 - Beverly Hills/Los Angeles, California, U.S - Ralph Lauren opened his first boutique, 'Polo,' on Rodeo Drive in 1971. Lauren, working as a tie salesmen, designed his own tie using rags and remnants, he quit his job and sold his ties on his own using 'Polo' as a brand name. ---Rodeo Drive, in the heart of Beverly Hills, is a two-way, two mile long, north south city street with a mix of small to large luxury homes, city parks and green areas as well as world class high end signature flagship stores and shops with globally known luxury goods at it's south end.---Beverly Hills, ran

June 23, 2014 - Beverly Hills/Los Angeles, California, U.S - Ralph Lauren opened his first boutique, 'Polo,' on Rodeo Drive in 1971.  Lauren, working as a tie salesmen, designed his own tie using rags and remnants, he quit his job and sold his ties on his own using 'Polo' as a brand name. ---Rodeo Drive, in the heart of Beverly Hills, is a two-way, two mile long, north south city street with a mix of small to large luxury homes, city parks and green areas as well as world class high end signature flagship stores and shops with globally known luxury goods at it's south end.---Beverly Hills, ran Stock Photo
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Contributor:

ZUMA Press, Inc. / Alamy Stock Photo

Image ID:

E5EH1R

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23.7 MB (854.5 KB Compressed download)

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Dimensions:

2441 x 3400 px | 20.7 x 28.8 cm | 8.1 x 11.3 inches | 300dpi

Date taken:

23 June 2014

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ZUMA Press

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This image could have imperfections as it’s either historical or reportage.

June 23, 2014 - Beverly Hills/Los Angeles, California, U.S - Ralph Lauren opened his first boutique, 'Polo, ' on Rodeo Drive in 1971. Lauren, working as a tie salesmen, designed his own tie using rags and remnants, he quit his job and sold his ties on his own using 'Polo' as a brand name. ---Rodeo Drive, in the heart of Beverly Hills, is a two-way, two mile long, north south city street with a mix of small to large luxury homes, city parks and green areas as well as world class high end signature flagship stores and shops with globally known luxury goods at it's south end.---Beverly Hills, ranch land originally known as Rancho Rodeo de las Aguas, was subdivided into lots for homes in 1906 by a group of investors led by Burton Green. The 75x160 foot lots first sold at about $1, 100 in 1907 but were soon selling at 5 and 10 times that amount. Rodeo Drive, in the heart of Beverly Hills, stretched south for two miles from Sunset Blvd to Wilshire Blvd., featured a rail line along it's entire length with a business district in the middle with hardware stores and clothing store as well as shoes, car repair and household goods. From the beginning Beverly Hills, and especially homes along Rodeo Drive, was the place to be for the Los Angeles elite. It was not until 1967 when Fred Hayman opened a luxury goods store, 'Giorgio Beverly Hills, ' followed by Aldo Gucci in 1968 and Vidal Sassoon with a salon in 1970, that Rodeo Drive came to be known as a center for International fashion and other expensive goods. The shopping district along Rodeo Drive, with some of the highest per foot lease rates in the world, stretches out from Little Santa Monica Blvd south to Wilshire Blvd. In just a few blocks, shoppers can find the same suits, luggage, watches, jewelry, and women's high fashion in shoes and clothing, as anywhere in Paris, London and Rome. Ralph Lauren exterior front entrance and facade. (Credit Image: © David Bro/ZUMA Wire)

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