PRIVACY NOTICE

last updated: 11 June 2026

Effective date: 20 June 2026

Alamy respects your privacy and is committed to protecting your personal data. This privacy notice aims to give you information on how Alamy collects and processes your personal data through your use of this website, including when you sign up to receive information or purchase a product or service. This notice also informs you about your privacy rights and how the law protects you.

This privacy notice covers all Alamy Sites, including but not limited to the Sites listed below.

Controller

The Alamy Sites are owned and operated by Alamy Limited ("Alamy", "we" or "us") (part of the PA Media Group) whose registered office is at The Point, 37 North Wharf Road, Paddington, London, England, W2 1AF and our company registration number is 3807789 and is the controller responsible for processing your data.

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, please contact the data privacy manager using the details set out below.

Data Protection Officer: Group Compliance Manager

Email Address: GDPRenquiries@pamediagroup.com

Postal Address: The Point, 37 North Wharf Road, Paddington, London, W2 1AF, United Kingdom

Third Party Links

From time to time our site may contain links to and from the websites of our partner networks, affiliates and other third party sites. If you visit any of these sites please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data - includes first name, last name, title and company name

Contact Data - includes billing address, postal address, email address and telephone number(s).

Financial Data - includes bank account and payment card details.

Transaction Data - includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data - includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Profile Data - includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

Usage Data - includes information about how you use our website, products and services.

Marketing and Communications Data - includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How your data is collected

We use different methods to collect data from and about you including through:

Direct interactions You may give us your Identity Data and Contact Data by filling in forms on our website or by corresponding with us by post, phone, email, live chat, social media or otherwise. This includes personal data you provide when you:

• Register or apply for our products or services;

• create an account on our website;

• make an enquiry

• subscribe to our service, newsletter or any other publications;

• request marketing to be sent to you;

• enter a competition, promotion or survey; or

• give us some feedback.

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.

Children

This website is not intended for children, and we do not knowingly collect data from anyone under the age of 18. If you are under 18, do not enter information on this website or engage with any of our services. If you are the parent or guardian and believe a child of yours under the age of 18 has entered information on our website, please contact us to have the data removed.

We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email. You have the right to update your marketing preferences at any time by opting in/out within your account settings.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 2 above:

Internal Third Parties

• Other Alamy or PA Media Group companies

External Third Parties

• Payment service providers including for the purposes of transaction administration, identification and authentication, fraud detection and prevention services and antifraud screening services

• Our partners or advisors for the purposes of completing or investigating a transaction with you or answering a question you raise with us

• Translators we engage to translate into different languages image captions and tags (keywords) and other information associated with an image

• Marketing agencies appointed to provide services to us

• The service providers operating this site on our behalf

• Third-party distributors authorised to license content on Alamy’s behalf

• Social media platforms

• Accountants, auditors, law firms, information technology support providers

• Advertising services, analytics services, content providers

• Event organisers granting access where you are covering a news event on Alamy’s behalf.

• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We may have to share your personal data to comply with or fulfil our legal obligations, where we are required to by law, or where we believe disclosure is necessary in protecting our rights, to assist in resolving any disputes, claims or investigations relating to your account or contract with us, and to detect and protect against fraud.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

The information we collect about you is hosted and stored in the UK, but may be shared with and processed by the third parties under paragraph 3 based outside of the UK.

We ensure our staff based outside the UK are bound by the same conditions and standards and operate within the same levels of security as our staff in the UK when processing, hosting and storing your personal data.

The third parties with which we share your personal information may handle or transfer your personal information outside of the UK. We make sure that any transfer of your personal information by us to any third party complies with all applicable data protection laws.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Where you have held a contract with us either because you have purchased a product or service from us, or are a Contributor of the service for the purposes of selling content we will hold your relevant personal details to enable us to provide the services to you, or as required to fulfil our legal obligations.

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Data Protection Officer via the following email address: GDPRenquiries@pamediagroup.com.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Complaints

You have a right to make a complaint if you consider we have infringed data protection legislation in our handling of your personal data. If you wish to make a complaint of this type, please do so through GDPRComplaints@pamediagroup.com.

You also have the right to make a complaint at any time directly to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

You may contact us or comment on our products and services through social media. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available.

Our website includes the ability to share content and lightboxes via email and/or social media platforms including but not limited to Facebook, X and Pinterest. The information shared by you could be viewed but not altered by someone other than yourself or an intended recipient.

Please refer to the relevant social media sites for details of their own privacy policies on how they collect and share your personal data.

Remain in force until 19 June 2026

Version 1.2

We take your security and privacy very seriously and we aim to make your experience with us entirely safe and problem free. Please see our security guarantee and privacy policy below.

This site is owned by Alamy Ltd ("Alamy", "we" or "us") whose registered office is at 6 - 8 West Central, 127 Olympic Avenue, Milton Park, Abingdon, Oxon, OX14 4SA, United Kingdom and our company registration number is 3807789, and we are the 'data controller' of the personal information you provide to us. Alamy acts on behalf of all Alamy group companies, i.e. all parent and subsidiary undertakings.

We are committed to protecting and respecting your privacy when visiting our website and providing us with your personal information and this privacy policy statement summarises what personal details we may collect from you before, during or after you use our site and what we will do with them. You can contact us via the postal address above or via email at customersupport@alamy.com if you have any queries regarding this policy.

We will review and update this Privacy Policy from time to time and all changes will be posted to this page.

Every time you buy from our site or register using your credit card number we ensure that your on- line credit and debit card transactions are secure by using industry-standard SSL (secure socket layer) encryption technology. In addition, to ensure there is absolutely minimal risk to you, we offer a guarantee for every purchase you make using a credit or debit card on our secure server.

Further information may be requested from you by payment service providers in accordance with applicable law and regulations. We will not record any of the information so provided.

The guarantee we make to you is as follows. In the event of unauthorised use of your credit or debit card, most banks and card issuers either cover all of your potential charges or in some cases may limit your liability to just $50.00. At Alamy, if your bank or card issuer does hold you liable we will cover this liability up to $50.00, provided that the unauthorised use of your credit or debit card resulted through no fault of your own and was for Alamy purchases using our secure server. Please bear in mind that in the event of unauthorised use of your credit or debit card, you must still notify your card provider in accordance with its reporting rules and procedures.

We are committed to protecting your personal privacy and, in accordance with relevant data protection laws, we uphold strict security procedures for the collection, storage, use and disclosure of your personal information. We have described below the personal information we may gather about you, the purposes we will hold it for and the limited categories of people to whom we may disclose it.

What information do we collect and how may we use it?

All visitors to the site:

During your visit to our site, we will only collect personal information that you choose to provide, if for example you: contact us with an enquiry; register on the site; enter a competition or prize draw; request us to provide you with further information; post information to a public area of the site or take advantage of a promotion.

If you share other people's data with us, for example if you buy one of our products for another family member, you will need to check that person consents to you providing that information to us. We may use the information held about you in the following ways:

• To administer any account you have with us, including any terminated account to which post- termination provisions apply

• To perform our contractual obligations to you

• To respond to your queries and requests

• To communicate with you

• To notify you of any changes to our services

• To ensure that the content of our site is presented in the most effective manner

• To provide you with the information, products and services requested from us

• To provide you with helpful information about our products or services

• To allow you to participate in interactive features of our service, should you choose to do so

• To administer competition entries and to notify winners

• Alamy market research

• To make improvements to the service we provide you

We also reserve the right to disclose your personal information where we are required to do so by law, and to assist in any disputes, claims or investigations relating to your account or contract with us, and to detect and prevent fraudulent transactions.

We may also use information about your visits to our site to enhance your visit and to create a general demographic profile of visitors.

E-mail, telephone calls and Live Chat correspondence with Alamy via our website, telephone numbers and email addresses accessible through, or obtained from, this site may be recorded, transcribed and/or monitored for training purposes and to improve customer interactions. By using these communication methods, you are consenting to the recording, transcribing and/or monitoring of your emails, telephone calls and chats.

Customers and registered users:

When you register on the site we will ask for your name and address, your company name and address, your email address and a password. This enables us to send you information which you have indicated you wish to receive from us, as well as related communications which we think you will find of interest, including our regular email newsletters and updates on any special offers or events coming up on the site.

When you place orders with us we need to know your name, email address, invoice address, delivery address and telephone number. If the order is placed using a credit or debit card we also need the number and expiry date of the card, if paying on account we also need the email and contact name of the person responsible for paying invoices in your accounts payable department. This allows us to process and fulfil your orders and to notify you of your order status. We may provide some or all of this information to our partners or advisors for the purposes of completing or investigating a transaction with you or answering a question you raise with us. We sometimes provide pseudonymised data to 3rd parties to fulfil contractual obligations.

We use information on your previous habits and purchases to personalise your shopping experience, and to show you products and promotions that we think will appeal to you. This information is collected by a 'cookie' which is stored on your computer's hard drive and enables us to automatically link our customers to their personalised accounts. If you want to, most web-browsers allow you to turn off the automatic acceptance of cookies on your PC. We also monitor the usage of our site and customer traffic patterns to help us improve the layout and functionality of the site.

Contributors:

If you register with us as a contributor, we need you to provide your name and address, (your company name if you register as an agency) your telephone number, your email address and a password. This enables us to administer your account and send you information which you have indicated you wish to receive from us, as well as important account specific information such as contractual notifications, operational updates and service emails.

Additionally, to get paid for any sales made through Alamy we need to know your bank details; name of your bank, country, account holder's name and account number with sort code.

Contributors covering News events:

If you agree to cover a News event Alamy will share your required personal details with the event organizer so that you can gain access to the event. If the event organizer requires more details than what we currently hold we will request these details from you. We will delete any extra details we acquire in regards to your access to a News event within 2 years.

In all cases cited above if you do not provide the data required we will not be able to provide you with our services, or the administration of those services may be hampered.

What if I don't want to receive any correspondence from you?

Where you have given your permission for us to use your data for particular purposes, or where we send you communications relating to Alamy products and services, you can at any time change your preferences as to how your data is used by us. Simply sign in to My Alamy and change your email preferences.

Lightboxes

As lightboxes can be emailed out and viewed by clicking on the URL link, the information contained in them could be viewed, but not altered by someone other than yourself or an intended recipient.

Social Media

You may contact us or comment on our products and services through social media. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available. Please refer to the relevant social media sites for details of their own privacy policies on how they collect and share your personal data.

How do we store and protect your data?

We take the security of your information seriously and we will endeavour to ensure that the personal information you submit to us is kept private and secure, and held in accordance with relevant laws.

We use appropriate technical and organisational measures to protect your personal information. We protect your personal information using security measures such as encryption, access controls and physical security measures.

We will not sell, rent or otherwise disclose the personal information you provide to us through the site to third parties (other than as listed below) unless we are required to do so by law.

Third parties who provide services on our behalf

We share your personal information with certain third parties who provide services on our behalf, or, in limited cases, who receive services from us. They only have access to the personal information they need to perform those services. They are required to keep your personal information secure and confidential and may only use it as permitted by us in accordance with this Privacy Policy.

The third parties who provide services on our behalf fall into the following categories:

• Other Alamy group companies

• Payment service providers including for the purposes of transaction administration, identification and authentication, fraud detection and prevention services and anti fraud screening services

• Our partners or advisors for the purposes of completing or investigating a transaction with you or answering a question you raise with us

• Translators we engage to translate into different languages image captions and tags (keywords) and other information associated with an image

• Marketing agencies appointed to provide services to us

• The service providers operating this site on our behalf

• Social media platforms

• Accountants, auditors, law firms, information technology support providers

• Advertising services, analytics services, content providers

The information we collect about you, is hosted and stored in the UK and also outside of the EEA. We ensure our staff based outside the EEA are bound by the same conditions and standards and operate within the same levels of security as our staff in the UK when processing, hosting and storing your personal data. Those third parties with which we share your personal information may handle or transfer your personal information outside of the EEA. We make sure that any transfer of your personal information by us to any third party complies with all applicable data protection laws.

By submitting your personal information to us, and by using our site, you agree to us transferring, storing and handling your personal information in this way.

How long do we store your data?

We will not keep your data for longer than is necessary for the relevant purposes set out in this Privacy Policy. Where you have purchased a product or service from us, we will hold your relevant personal details to enable us to provide after-sale services and to administer the contract, including any relevant warranty. Where you are a Contributor (or an ex-contributor in respect of certain post- termination contractual obligations) as this is a contractual arrangement, we need to keep this data to administer the contract and correspond with you on any contractual matters arising.

Your rights

Under the General Data Protection Regulation (GDPR) and The Data Protection Act 2018 (DPA) you have a number of rights with regard to your personal data.

You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability. Please note we will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Public areas

Any information you post on the public areas of the site (e.g. our forum) is accessible to and used by others and may result in unsolicited messages or other contact from others. You are advised to use caution when posting personal information about yourself in public areas of this site.

No data collected from children

Our site is not directed at children and should not be accessed by them. We will not knowingly collect information from minors without their parent's or guardian's consent.

Third Party Websites

From time to time our site may contain links to and from the websites of our partner networks, affiliates and other third party sites. If you visit any of these sites please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.