. The merchant and the new national spirit. and thatmust be met promptly. The appropriation was madeand construction work began at once. When the Liberty Loan drive was about to start, themembers of the Merchants Club—then numberingthirty-five said: This is the most important public event that ourtown has ever faced. We must see to it that it has theright start—a getaway that will give it a big mo-mentum. Now lets dig deep, right here and now,and give it a shove that will put it over quick! Before these thirty-five members pushed their chairsback from the luncheon table they had subscribed for
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. The merchant and the new national spirit. and thatmust be met promptly. The appropriation was madeand construction work began at once. When the Liberty Loan drive was about to start, themembers of the Merchants Club—then numberingthirty-five said: This is the most important public event that ourtown has ever faced. We must see to it that it has theright start—a getaway that will give it a big mo-mentum. Now lets dig deep, right here and now, and give it a shove that will put it over quick! Before these thirty-five members pushed their chairsback from the luncheon table they had subscribed for$125, 000 worth of Liberty Bonds. And that was onlythe beginning of their work in the drive. A kind of public service which this watchful groupof merchants was always ready to perform as a time-saver is suggested by their action when the WarSavings Stamps campaign opened. The official headof that drive confronted the troublesome fact thatWhats everybodys business is nobodys businessespecially in the matter of spending money without hope. V. THE STANDARD BEARERS-ITALY On the heights, confident and unafraid 18 of its return. He needed street booths for the sale ofstamps, and lumber was expensive. Waste no time raising money for the booths—wellbuild all that are needed, the Merchants Club toldhim. Put all your time and pep into selling the stamps. Without any delay the merchants little group ofcommunity patriots built a dozen booths. A smallmatter? Yes, but it means much to any communityto have an organization which is always ready to giveits people that kind of service. And it is a matter ofjustifiable pride that these emergencies are constantlymet by a group of merchants organized for the purposeof standing at attention, ready to serve the community. Long in advance of the Victory Loan these store-keepers were considering its problems. They decidedthat it would take all the steam that could possiblybe generated and that this implied repeated appealsto the public. The modern