--FILE--Customers walk in a Walmart supermarket in Shanghai, China, 18 January 2016. At the store in Shanghai, signs promote "everyday low prices,"
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Imaginechina Limited / Alamy Stock PhotoImage ID:
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5760 x 3840 px | 48.8 x 32.5 cm | 19.2 x 12.8 inches | 300dpiDate taken:
18 January 2016Photographer:
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--FILE--Customers walk in a Walmart supermarket in Shanghai, China, 18 January 2016. At the store in Shanghai, signs promote "everyday low prices, " along with temporary promotions - similar to what Walmart does. But this isn't an outpost of the world's largest retailer. It's an RT-Mart, a branch of a chain that is doing better in China than Walmart. Walmart ranks third in market share in the big store sector and faces stiff competition from local and regional players like No. 2 Sun Art Retail Group, RT-Mart's parent. These rivals have both copied Walmart's ways, but also rely on what they say is their better knowledge of the Chinese shopper. RT-Mart and other rivals seem to have poached Walmart's "everyday low price" slogan - though they last just a few weeks, instead of prices that remain low for months. Their tactics have muddied Walmart's message and forced the American retailer to find another slogan, "Worry Free." Sun Art, a French-Taiwanese joint venture which also operates stores under the banner Auchan, has fewer stores in China than Walmart has. But it boasts it's almost everywhere in the country.